The Comforting Warmth Of Blue Ice
Sweden’s Shout Out Louds recently released the first track from their 4th studio album, Optica, due in February, 2013 from Merge Records, and it’s a beauty. I got hooked on the band’s Scandinavian blend of indie rock and pop back in 2005 with their debut release How Howl Gaff Gaff but it was 2007′s Our Ill Wills that catapulted them to much deserved attention. With each progressive record the group has gotten slightly darker and moodier as they muse (primarily) on the topic of love gone wrong but they manage to pull it off without actually bringing down the listener.
On “Blue Ice”, they take it one step further, with an addictively wistful tune that oddly manages to sound like Matt Berninger of The National on vacation. It’s a really warm song about a relationship gone chilly. I can already imagine the cool re-mixes that will be coming our way.
You can grab the track for free here. The official video, done mainly using CGI technology, is equally stunning:
Merge records executed a promotion for the track by creating 10 limited edition kits for fans and press that allow one to actually make a record out of ice. Completely silly and yet, there’s something really cool about the scratchy made-up end result.
Can’t wait to here the rest of Optica in a few months. I’ve really missed this band!